When building an SEO strategy for your business or marketing campaign, you may not know which strategy will work best. However, some SEO tactics have proven to be more effective than others.
If you are building a new SEO strategy, or you want to update an existing one, follow the tips below to learn the most effective SEO tactic you can bank on for a successful marketing campaign in 2020.
The Most Effective SEO Tactic: Local SEO
It is essential to cash in big on the traffic in and around the location of your business. Although it is good to target a large market, demographics, and audience, it is best to capture the local traffic.
As a result, when optimizing your content for local SEO, ensure to add the following phrases: “near me,” “nearby,” and “close by.” These phrases are usually added after the keywords searched for by potential buyers or users looking for a product or service in their city. You, undoubtedly, will attract such users on traffic if you implement local SEO using those phrases or similar phrases.
How Can You Apply Local SEO Tactic?
A series of ways are available to implement the local SEO tactic, especially the “near me,” “nearby,” and “close by” techniques. It is essential to apply them appropriately to record a significant improvement in your SEO delivery.
Here are some of the ways to apply this tactic:
1. Revise Existing Page Content
It is best to revise your website pages (especially the service pages), media content, and blog posts. It will take enhance your SEO performance, especially if you are servicing an area with massive traffic that falls within the demographic and categories you are targeting. The “near me” and “close by” tactic will turn your SEO around incredibly.
By revising your content, it will reposition existing content for the search terms and opportunity. Ensure that the phrases sound natural, and they are applied to the right pages. Meanwhile, do not attempt to stuff these phrases. The purpose of this tactic is to reposition existing content to be locally relevant to the search engines and appear for new visibility areas that did not exist previously.
2. Update Ads
Another way to apply this tactic is to update your existing ads. You would increase your impression volumes and rankings. Besides, you would appeal to searchers to click on your ads. The phrases “near me,” “nearby,” and “close by” will help to increase your click-through rates.
3. Create New Optimized and Targeted Content
To improve your SEO delivery and drive more traffic to your page, offer, or campaign, create new content that is strategically curated to utilize the local SEO phrases. You would be able to gain location intent visitors to your website or blog to the converting page.
Implement this effective SEO tactic and see the massive result it would bring to your SEO and marketing campaign. Cash in on the power of “near me,” “nearby,” and “close.”
