Various forms of media help your business achieve its needs. Promoting a new product in the market is one example of this. Everyone uses videos to showcase the beautiful exterior of the box or the item, pictures to represent them on online shopping sites, and sometimes short films to sell the experience that will improve daily life. The second purpose is to send a message across the company. You will encounter a corporate video production in Singapore that shows a thanksgiving message from the stakeholders and a few clips of people happily working their jobs during the day. With this, there is power in media, and the problem is when people fail to catch their importance or hold some misconceptions that hinder their understanding.
In this article, whether you are hiring a video production company in Singapore to shoot the latest annual message from the founder and CEO or a marketing professional trying to bring their concept to life, explore these misconceptions to help everyone understand things better. Knowing them means being able to catch the essence and purpose of media productions for your business.
#1: HIRING ACTORS WOULD BE UNNECESSARY
The topic of choosing a cast for corporate video productiondepends on your needs and the gist of the media. For instance, you are trying to show the company culture and a short message from the founder to entice people at a recruitment event. Of course, the obvious choice is to steer clear of actors because the employees are who you need for the video, such as clips of them working and welcoming everyone to the company. On the other hand, actors are great for media which requires stringent acting or a storyline to promote a product or showcase an experience. In short, everything depends on the concept and topic of the production.
#2: THE COMPANY CAN CONCEPTUALISE SOMETHING
In most cases, the relevant departments of the company can craft a cinematography strategy in Singapore for the latest recruitment production or conceptualise a storyline for the latest sales production. However, it is not always the case because some industries and businesses lack the skills and materials to come up with media. Hiring an external staff or a separate agency to help you achieve your goals is essential if you fall under the latter. They have the skills and expertise to think of something to help the company get a message across. (Tip: Marketing, public relations, and media professionals would be your best bet!)
#3: THERE IS NO NEED TO PREPARE
If you think there is no need to prepare for the annual stockholders production to give thanks to employees, customer testimonials to showcase the services of the company or boast the latest office facilities, you are misguided because it takes time and effort to craft a video production for your company in Singapore. The beauty of preparation is everyone or the external agency you have hired is the time to prepare and conceptualise a plan for your media. Aside from that, there are results to reach and goals to achieve, and most people overlook those things. (Tip: Spend time forming a topic, shooting the clips to achieve perfection, and planning for the execution because that is how you make the most of things.)
#4: USING THE LATEST AND MOST ADVANCED EQUIPMENT IS A WASTE OF TIME
You might be thinking that there is no need to use drone videography in Singapore because only tech aficionados need those things or you are not producing a blockbuster international hit, so the bare minimum is already enough. On the contrary, using the latest and most advanced equipment is essential for all types of media productions because they elevate the experience and make the job easier. An instance would be utilising the latest editing software to lessen post-processing time for convenience. Another is being able to produce more output with little input! Call that efficiency if you wish to put it that way.
#5: PRODUCTION COMPANIES CAN NOT CREATE STORYLINES
A part of crafting a corporate video production in Singapore is telling a story, and for most companies, they offer creative services or help clients produce a storyline that speaks because it is essential for every type of media. Professionals have different services and preferences for this, but clients are always free to ask them for assistance or choose one that helps them achieve their goals. You can also conceptualise and form a brainstorming session because nothing is better than communicating your storyline ideas to help the production team to formulate a plan for bringing your concept to life.
#6: SHORT VIDEOS ALWAYS WIN
Yes and no. Why? There are different kinds of corporate video productionpieces and platforms to showcase them. First, you have modern-day social media channels, such as Instagram and TikTok, where short one to two-minute videos reign supreme. Most businesses use them because people have short attention spans, and there is no need to present a product for more than ten minutes. Second, some productions are better suited for longer than usual, such as employee testimonies you wish to release during the recruitment event or a message from the CEO during the annual thanksgiving party. Overall, there is no prescribed length and duration because it depends on the topic and purpose of the production.
#7: AGENCIES ARE NOT WORTH IT
Ask yourself: Can you do drone videography in Singapore by purchasing the device without knowing a few things about usage and other cinematographyand media concepts? Or are you able to conceptualise the storyline and curate the media according to it? If your answers are no or undecided, then hiring an agency or professional video producer is always worth it! They provide the relevant skills and expertise in crafting productions for a variety of purposes.
Hiring a video production company in Singapore is worth it for individuals who wish to produce something for storytelling or companies that seek to communicate and get a message across. If you are in the same situation, Zeetrope is your partner for this! Visit their website for more information.